Pitch Dish

2015 Womens World Cup Poster Revealed

The poster is “designed to reflect the diversity of Canada’s multicultural society and capture the essence of the great Canadian outdoors.”

According to the Canada Soccer Association website, the “poster’s soccer ball and sun icon expresses positivity and ambition. The cascading shapes, meanwhile, evoke Canada’s breath-taking landscapes, expansive skies, towering mountains, rich green forests, vast lakes, powerful rivers and dynamic cityscapes. Together, this iconic imagery flows as the hair from a woman’s head, her proud expression exuding confidence, determination and freedom.”

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