Pitch Dish

Barcelona – Now With Intel Inside

intel-inside

As reported by ESPN, the notoriously picky Barcelona have agreed to an unconventional shirt sponsorship from Intel:

Under the new and unusual sponsorship arrangement the company’s logo will be printed on the inside of player’s jerseys — and therefore will only be visible should a player lift his shirt for any reason

Part of the deal will give the club a boost in technology (read not Apple products).

Supposedly, the players are not forced to show the logo during goal celebrations.

Read more here.


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