Pitch Dish

Barcelona – Now With Intel Inside


As reported by ESPN, the notoriously picky Barcelona have agreed to an unconventional shirt sponsorship from Intel:

Under the new and unusual sponsorship arrangement the company’s logo will be printed on the inside of player’s jerseys — and therefore will only be visible should a player lift his shirt for any reason

Part of the deal will give the club a boost in technology (read not Apple products).

Supposedly, the players are not forced to show the logo during goal celebrations.

Read more here.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>